While the global epidemic is still looming, a series of changes have taken place in the food and beverage industry where various new trends, new tendencies, and new opportunities are emerging.
For example, indulgent consumption in the Chinese market (i.e. non-essential consumption of desserts, snacks, ice cream, etc.) is polarizing. 40% of rural residents have reduced their consumption of this kind while 38% of urban residents have increased theirs. Meanwhile, the investment of high-income groups in such consumption increased substantially. It can be said that the epidemic has spawned new trends and brought new changes and opportunities to the food industry.
Recently, Innova Market Insights released the top 10 global flavors trends in 2020 (see details below).
1. Storytelling
2. The Power of Plants
3. Wellness Flavors
4. Macronutrient Challenge
5. Tapping into Texture
6. Hello Hybrids
7. All Time Favourites
8. Triggering the Taste Buds
9. Brown Flavors
10. Flavors Unlimited
Get the free report of detailed analysis of the ten trends and other contents relating to flavours and fragrances products and flavours and fragrances business here.
